snap.com

snap.com is SSL secured

Free website and domain report on snap.com

Last Updated: 17th September, 2023 Update Now
Overview

Snoop Summary for snap.com

This is a free and comprehensive report about snap.com. Snap.com is hosted in Omaha, Nebraska in United States on a server with an IP address of 216.239.34.21, where the local currency is USD and English is the local language. Our records indicate that snap.com is owned/operated by DNStination Inc.. Snap.com is expected to earn an estimated $151 USD per day from advertising revenue. The sale of snap.com would possibly be worth $110,402 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Snap.com is wildly popular with an estimated 35,759 daily unique visitors. This report was last updated 17th September, 2023.

About snap.com

Site Preview: snap.com snap.com
Title: Snap
Description: Snap Inc. is a camera company. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Keywords and Tags: business, popular
Related Terms: cheap monday high snap, oh snap, premium snap, sexting snap, snap cams, snap cams.cc, snap premarket, snap stock, snap toggle, snap.com.ua
Fav Icon:
Age: Over 27 years old
Domain Created: 20th February, 1997
Domain Updated: 19th December, 2018
Domain Expires: 21st February, 2023
Review

Snoop Score

4/5 (Excellent!)

Valuation

$110,402 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 22,286
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 35,759
Monthly Visitors: 1,088,403
Yearly Visitors: 13,052,172
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $151 USD
Monthly Revenue: $4,603 USD
Yearly Revenue: $55,196 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: snap.com 8
Domain Name: snap 4
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.64 seconds
Load Time Comparison: Faster than 57% of sites

PageSpeed Insights

Avg. (All Categories) 64
Performance 76
Accessibility 62
Best Practices 67
SEO 91
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://snap.com/en-US
Updated: 28th April, 2022

1.54 seconds
First Contentful Paint (FCP)
82%
11%
7%

0.00 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
76

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for snap.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 2.0 s
The time taken for the page to become fully interactive.
Largest Contentful Paint — 0.8 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.025
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 0.8 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://snap.com/
http/1.1
0
61.000999994576
1818
0
302
text/html
https://snap.com/
http/1.1
61.434000002919
153.57500000391
1838
0
302
text/html
https://snap.com/en-US/
http/1.1
153.98800000548
226.00500000408
1849
0
301
text/html
https://snap.com/en-US
h2
226.55000002123
797.28100000648
19745
83532
200
text/html
Document
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
h2
812.61900000391
854.6090000018
2875
9645
200
text/css
Stylesheet
https://snap.com/vendors~main.c64f201c498a586de39a.js
h2
820.18900002004
899.60200001951
504603
1775213
200
application/javascript
Script
https://snap.com/main.c1985bc064aa9e9f2e82.js
h2
856.23600002145
892.17100001406
34824
147216
200
application/javascript
Script
https://images.ctfassets.net/gqgsr8avay9x/xXXimzBkZWvhZHrTrQShJ/e4e196fa45c5d0154ea4b6d5f6ed2f26/download__2_.svg
h2
859.57900001085
871.54200000805
2704
5319
200
image/svg+xml
Image
data
863.17200001213
863.44099999405
0
5319
200
image/svg+xml
Image
https://images.ctfassets.net/gqgsr8avay9x/Uo1k2paKsdQ6VCpLe3mxu/7ef3e82af397f885a06ab243b9bfb155/download.svg
h2
869.62899999344
882.30200001271
2432
4109
200
image/svg+xml
Image
https://images.ctfassets.net/gqgsr8avay9x/8hGaXhnoUC9rysLEH1EP9/c6749de896fee5df65cc7aac0d99b047/download__1_.svg
h2
869.92800000007
883.57100001303
1442
950
200
image/svg+xml
Image
https://snap.com/fonts/Graphik-Regular.woff2
h2
870.97000001813
903.41200001421
38402
36525
200
font/woff2
Font
https://snap.com/fonts/Graphik-Semibold.woff2
h2
871.25600001309
902.82400001888
42718
40841
200
font/woff2
Font
https://csp-central.appspot.com/report_csp
1131.0649999941
1599.1260000155
0
0
-1
Other
https://cdn.contentful.com/spaces/kp51zybwznx4/environments/master/entries?content_type=cookieBanner&locale=en-US
h2
1576.1990000028
1591.4069999999
971
0
204
Preflight
https://www.snapchat.com/cookies/api/user_location
h2
1572.8820000077
1625.8300000045
443
28
200
application/json
Fetch
https://cdn.contentful.com/spaces/kp51zybwznx4/environments/master/entries?content_type=cookieBanner&locale=en-US
h2
1591.9170000125
1603.8129999943
2815
5398
200
application/vnd.contentful.delivery.v1+json
XHR
https://snap.com/fonts/Graphik-Medium.woff2
h2
1579.8130000185
1661.4230000123
37364
35489
200
font/woff2
Font
https://graphql.contentful.com/content/v1/spaces/kp51zybwznx4/environments/master
h2
1610.3140000196
1623.2710000186
1021
0
204
Preflight
https://graphql.contentful.com/content/v1/spaces/kp51zybwznx4/environments/master
h2
1623.9709999936
1648.0560000055
4701
14660
200
application/json
Fetch
https://www.snapchat.com/cookies/api/is_cookie_popup_eligible
h2
1659.4240000122
1716.6530000104
438
22
200
application/json
Fetch
https://images.ctfassets.net/kp51zybwznx4/6Z33cxfj9twwd4eWIjEI6i/4cb58d2a416f7a827bff4851bb61cfcc/cookie-1.svg
h2
1661.2040000036
1677.1370000206
11326
31328
200
image/svg+xml
Image
https://images.ctfassets.net/kp51zybwznx4/4AbKvzglmepfDjlJK7CEwc/5ed9f05c30cdfd15728b9841dfa906e5/cookie-2.svg
h2
1662.1400000004
1673.6110000056
4575
10322
200
image/svg+xml
Image
data
1662.6230000111
1662.6950000064
0
278
200
image/svg+xml
Image
https://images.ctfassets.net/kp51zybwznx4/4benfiTpduypvxiJALwxfh/f028dc70bfeb6c9d4d5ff13e0367c086/03-OYS_Snapchatcom_Thumb_1920x1371.png
h2
1727.0900000003
1952.5359999971
4462480
4461988
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/4FJIGxaGE49oS1FZxhzcgz/84a8cd82d206a5a7368f658d5c7e31b2/Snap_Submenu-Image_Option-3.png
h2
1727.2140000132
1857.4190000072
13371172
13370676
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
h2
1727.4380000017
1778.8780000119
1175236
1174743
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
h2
1727.8850000002
1746.8400000071
509775
509283
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
h2
1728.2220000052
1748.1470000057
251160
250668
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/BFmXVWx7J4c4MrhE0zLAQ/ffe818de7c6f8ddfc1c05293790c9fb7/Snap_Inc_On_Yellow_1920x1370__1_.png
h2
1728.6869999953
1744.0740000166
67666
67176
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
h2
1730.1190000144
1783.2449999987
1434431
1433937
200
image/jpeg
Image
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
h2
1735.0680000091
1744.8340000119
53063
196832
200
application/javascript
Script
https://csp-central.appspot.com/report_csp
1774.9889999977
1797.3280000151
0
0
-1
Other
https://www.google-analytics.com/analytics.js
h2
1786.0340000188
1793.4879999957
20631
50205
200
text/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-W4W5H3K&l=dataLayer
h2
1790.1549999951
1799.6259999927
32302
80383
200
application/javascript
Script
https://www.google-analytics.com/plugins/ua/linkid.js
h2
1809.4310000015
1812.8160000197
1680
1569
200
text/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j96&aip=1&a=1838793261&t=pageview&_s=1&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=aGBACUAjBAAAAC~&jid=1569681788&gjid=1841028809&cid=2116911128.1651142891&tid=UA-41740027-11&_gid=90089482.1651142891&_r=1&gtm=2wg4p0PB72WQ3&z=329636364
h2
1842.3680000124
1873.8020000164
607
2
200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j96&aip=1&a=1838793261&t=pageview&_s=1&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=aGDACUAjBAAAAC~&jid=&gjid=&cid=2116911128.1651142891&tid=UA-41740027-11&_gid=90089482.1651142891&gtm=2wg4p0PB72WQ3&cd11=GA%20Pageview&z=1330562427
h2
1871.5780000202
1881.7970000091
597
35
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j96&aip=1&a=1838793261&t=timing&_s=2&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=800x600&vp=1350x940&je=0&plt=1698&pdt=0&dns=0&rrt=227&srt=572&tcp=0&dit=862&clt=1577&_gst=1781&_gbt=1807&_cst=0&_cbt=1770&_u=aGDACUAjBAAAAC~&jid=&gjid=&cid=2116911128.1651142891&tid=UA-41740027-11&_gid=90089482.1651142891&gtm=2wg4p0PB72WQ3&z=734323596
h2
1876.4709999959
1894.1369999957
597
35
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j96&aip=1&a=1838793261&t=timing&_s=2&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=800x600&vp=1350x940&je=0&plt=1698&pdt=0&dns=0&rrt=227&srt=572&tcp=0&dit=862&clt=1577&_gst=1781&_gbt=1807&_cst=0&_cbt=1770&_u=aGDACUAjBAAAAC~&jid=&gjid=&cid=2116911128.1651142891&tid=UA-41740027-11&_gid=90089482.1651142891&gtm=2wg4p0PB72WQ3&cd11=GA%20Pageview&z=390501858
h2
1876.5859999985
1882.9949999927
597
35
200
image/gif
Image
https://csp-central.appspot.com/report_csp
1876.8799999962
1883.3150000137
0
0
-1
Other
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-41740027-11&cid=2116911128.1651142891&jid=1569681788&gjid=1841028809&_gid=90089482.1651142891&_u=aGBACUAiBAAAAC~&z=153024626
1877.3680000158
1877.4440000125
0
0
-1
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
848.287
8.308
903.356
6.967
910.34
76.713
1069.092
557.583
1626.698
18.773
1645.942
22.233
1668.335
6.249
1681.133
25.114
1706.418
5.915
1713.182
11.795
1735.955
8.557
1744.895
24.523
1804.877
10.212
1816.243
24.716
1850.411
19.57
1872.248
7.232
1881.682
14.953
1948.17
11.839
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources — Potential savings of 50 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Snap.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
2875
230
Properly size images
Images can slow down the page's load time. Snap.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Snap.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Snap.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Snap.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Snap.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript — Potential savings of 214 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
504603
197261
https://www.googletagmanager.com/gtm.js?id=GTM-W4W5H3K&l=dataLayer
32302
21981
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 570 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://snap.com/en-US
571.722
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Snap.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 8 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
8250
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids an excessive DOM size — 100 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
100
Maximum DOM Depth
9
Maximum Child Elements
42
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Snap.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://snap.com/main.c1985bc064aa9e9f2e82.js
505.659
495.51
2.369
Unattributable
179.91
56.739
0.141
https://snap.com/en-US
148.137
4.646
1.988
https://snap.com/vendors~main.c64f201c498a586de39a.js
95.288
29.566
26.792
Minimizes main-thread work — 1.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
667.5
Other
169.703
Style & Layout
105.423
Script Parsing & Compilation
36.546
Garbage Collection
19.478
Rendering
14.765
Parse HTML & CSS
8.017
Keep request counts low and transfer sizes small — 40 requests • 21,583 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
40
22100898
Image
15
21296190
Script
6
647103
Font
3
118484
Document
1
19745
Other
14
16501
Stylesheet
1
2875
Media
0
0
Third-party
31
21417737
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
85365
0
24709
0
881
0
0
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://snap.com/vendors~main.c64f201c498a586de39a.js
1550
558
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 1.3 s
The time taken for the page contents to be visibly populated.

Other

Avoid multiple page redirects — Potential savings of 410 ms
Redirects can cause additional delays before the page can begin loading. Snap.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://snap.com/
190
https://snap.com/
150
https://snap.com/en-US/
70
https://snap.com/en-US
0

Metrics

Total Blocking Time — 510 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 560 ms
Users could experience a delay when interacting with the page.

Other

Efficiently encode images — Potential savings of 1,986 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1433937
930976
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1174743
736152
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509283
327617
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
250668
38732
Serve images in next-gen formats — Potential savings of 2,799 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1433937
1235411.95
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1174743
995752.05
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509283
433160.9
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
250668
150841.6
https://images.ctfassets.net/kp51zybwznx4/BFmXVWx7J4c4MrhE0zLAQ/ffe818de7c6f8ddfc1c05293790c9fb7/Snap_Inc_On_Yellow_1920x1370__1_.png
67176
51397.2
Avoid enormous network payloads — Total size was 21,583 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://images.ctfassets.net/kp51zybwznx4/4FJIGxaGE49oS1FZxhzcgz/84a8cd82d206a5a7368f658d5c7e31b2/Snap_Submenu-Image_Option-3.png
13371172
https://images.ctfassets.net/kp51zybwznx4/4benfiTpduypvxiJALwxfh/f028dc70bfeb6c9d4d5ff13e0367c086/03-OYS_Snapchatcom_Thumb_1920x1371.png
4462480
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1434431
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1175236
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509775
https://snap.com/vendors~main.c64f201c498a586de39a.js
504603
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
251160
https://images.ctfassets.net/kp51zybwznx4/BFmXVWx7J4c4MrhE0zLAQ/ffe818de7c6f8ddfc1c05293790c9fb7/Snap_Inc_On_Yellow_1920x1370__1_.png
67666
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
53063
https://snap.com/fonts/Graphik-Semibold.woff2
42718
Serve static assets with an efficient cache policy — 8 resources found
Snap.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
3600000
504603
https://snap.com/fonts/Graphik-Semibold.woff2
3600000
42718
https://snap.com/fonts/Graphik-Regular.woff2
3600000
38402
https://snap.com/fonts/Graphik-Medium.woff2
3600000
37364
https://snap.com/main.c1985bc064aa9e9f2e82.js
3600000
34824
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
3600000
2875
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1680
https://www.google-analytics.com/analytics.js
7200000
20631
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://snap.com/fonts/Graphik-Regular.woff2
32.441999996081
https://snap.com/fonts/Graphik-Semibold.woff2
31.568000005791
https://snap.com/fonts/Graphik-Medium.woff2
81.609999993816
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://images.ctfassets.net/gqgsr8avay9x/xXXimzBkZWvhZHrTrQShJ/e4e196fa45c5d0154ea4b6d5f6ed2f26/download__2_.svg
62

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of snap.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Snap.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that snap.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Missing base-uri allows injected <base> tags to set the base URL for all relative URLs (e.g. scripts) to an attacker controlled domain. Consider setting base-uri to 'none' or 'self'.
base-uri
High
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
Consider adding 'unsafe-inline' (ignored by browsers supporting nonces/hashes) to be backward compatible with older browsers.
script-src
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Lo-Dash
4.17.20
core-js
core-js-global@3.1.3; core-js-global@3.1.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://snap.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
High

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Refused to connect to 'https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-41740027-11&cid=2116911128.1651142891&jid=1569681788&gjid=1841028809&_gid=90089482.1651142891&_u=aGBACUAiBAAAAC~&z=153024626' because it violates the following Content Security Policy directive: "connect-src 'self' https://sentry.sc-prod.net https://graphql.contentful.com https://cdn.contentful.com https://preview.contentful.com https://www.snap.com https://www.snapchat.com https://www.google-analytics.com https://gcp.api.snapchat.com https://workday-dot-it-services-prod.appspot.com".
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://snap.com/vendors~main.c64f201c498a586de39a.js
Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.
Issue type
Content security policy
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for snap.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of snap.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 59
Performance 53
Accessibility 60
Best Practices 67
SEO 85
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://snap.com/en-US
Updated: 28th April, 2022

2.19 seconds
First Contentful Paint (FCP)
64%
23%
13%

0.08 seconds
First Input Delay (FID)
76%
14%
10%

Simulate loading on mobile
53

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for snap.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.014
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Snap.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Snap.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Snap.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Snap.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Snap.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 480 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://snap.com/en-US
483.224
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Snap.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 8 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
8250
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids an excessive DOM size — 85 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
85
Maximum DOM Depth
9
Maximum Child Elements
42
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Snap.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 37 requests • 21,587 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
37
22104946
Image
11
21279096
Script
6
647080
Font
4
139649
Document
1
19745
Other
14
16501
Stylesheet
1
2875
Media
0
0
Third-party
28
21421823
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.01368896484375
0.011714653862847
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 14 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://snap.com/vendors~main.c64f201c498a586de39a.js
6540
2162
Unattributable
5849
383
Unattributable
1162
339
https://www.google-analytics.com/plugins/ua/linkid.js
10215
304
Unattributable
842
261
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
8702
221
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
9052
219
Unattributable
1501
200
Unattributable
644
198
https://snap.com/en-US
1815
162
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
8923
129
https://www.google-analytics.com/analytics.js
10132
83
Unattributable
1103
59
Unattributable
1701
53
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://snap.com/
http/1.1
0
56.295000016689
1818
0
302
text/html
https://snap.com/
http/1.1
56.712999998126
163.96500001429
1838
0
302
text/html
https://snap.com/en-US/
http/1.1
164.43400003482
216.87800000655
1849
0
301
text/html
https://snap.com/en-US
h2
217.22500002943
699.4560000021
19745
83532
200
text/html
Document
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
h2
712.47399999993
798.54800004978
2875
9645
200
text/css
Stylesheet
https://snap.com/vendors~main.c64f201c498a586de39a.js
h2
718.66000001319
1006.0680000461
504593
1775213
200
application/javascript
Script
https://snap.com/main.c1985bc064aa9e9f2e82.js
h2
800.30300002545
900.68200003589
34813
147216
200
application/javascript
Script
https://images.ctfassets.net/gqgsr8avay9x/xXXimzBkZWvhZHrTrQShJ/e4e196fa45c5d0154ea4b6d5f6ed2f26/download__2_.svg
h2
803.34600002971
841.18600003421
2704
5319
200
image/svg+xml
Image
data
807.07100004656
807.33700003475
0
5319
200
image/svg+xml
Image
https://images.ctfassets.net/gqgsr8avay9x/Uo1k2paKsdQ6VCpLe3mxu/7ef3e82af397f885a06ab243b9bfb155/download.svg
h2
811.92000000738
827.99800002249
2432
4109
200
image/svg+xml
Image
https://images.ctfassets.net/gqgsr8avay9x/8hGaXhnoUC9rysLEH1EP9/c6749de896fee5df65cc7aac0d99b047/download__1_.svg
h2
812.33600003179
845.50100000342
1442
950
200
image/svg+xml
Image
https://snap.com/fonts/Graphik-Regular.woff2
h2
813.27000004239
917.09900001297
38392
36525
200
font/woff2
Font
https://snap.com/fonts/Graphik-Semibold.woff2
h2
813.58800001908
820.71699999506
42719
40841
200
font/woff2
Font
https://csp-central.appspot.com/report_csp
1299.4279999984
2223.42200001
0
0
-1
Other
https://cdn.contentful.com/spaces/kp51zybwznx4/environments/master/entries?content_type=cookieBanner&locale=en-US
h2
2199.4510000222
2299.2749999976
971
0
204
Preflight
https://snap.com/fonts/Graphik-Medium.woff2
h2
1825.3660000046
1998.9420000347
37356
35489
200
font/woff2
Font
https://www.snapchat.com/cookies/api/user_location
h2
2135.4350000038
2185.1080000051
443
28
200
application/json
Fetch
https://cdn.contentful.com/spaces/kp51zybwznx4/environments/master/entries?content_type=cookieBanner&locale=en-US
h2
2300.1010000007
2320.9280000301
2815
5398
200
application/vnd.contentful.delivery.v1+json
XHR
https://graphql.contentful.com/content/v1/spaces/kp51zybwznx4/environments/master
h2
2317.4700000091
2399.0259999991
1021
0
204
Preflight
https://graphql.contentful.com/content/v1/spaces/kp51zybwznx4/environments/master
h2
2399.887000036
2433.3580000093
4701
14660
200
application/json
Fetch
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/Snapchat-Icons.ttf?f28g2m
h2
2330.129000009
2399.2629999993
21182
41920
200
font/ttf
Font
https://www.snapchat.com/cookies/api/is_cookie_popup_eligible
h2
2502.2160000517
2598.701000039
438
22
200
application/json
Fetch
data
2504.7500000219
2504.8380000517
0
278
200
image/svg+xml
Image
https://images.ctfassets.net/kp51zybwznx4/4benfiTpduypvxiJALwxfh/f028dc70bfeb6c9d4d5ff13e0367c086/03-OYS_Snapchatcom_Thumb_1920x1371.png
h2
2613.7920000474
2899.7760000057
4462481
4461988
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/4FJIGxaGE49oS1FZxhzcgz/84a8cd82d206a5a7368f658d5c7e31b2/Snap_Submenu-Image_Option-3.png
h2
2614.0909999958
3130.5690000299
13371172
13370676
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
h2
2614.7800000035
2699.7020000126
1175236
1174743
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
h2
2614.9390000501
2702.9840000323
509775
509283
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
h2
2615.3650000342
2709.8840000108
251160
250668
200
image/jpeg
Image
https://images.ctfassets.net/kp51zybwznx4/BFmXVWx7J4c4MrhE0zLAQ/ffe818de7c6f8ddfc1c05293790c9fb7/Snap_Inc_On_Yellow_1920x1370__1_.png
h2
2615.7499999972
2703.9840000216
67666
67176
200
image/png
Image
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
h2
2616.2490000133
2706.5170000424
1434431
1433937
200
image/jpeg
Image
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
h2
2620.7090000389
2634.5460000448
53063
196832
200
application/javascript
Script
https://csp-central.appspot.com/report_csp
2712.5420000521
2742.2500000102
0
0
-1
Other
https://www.google-analytics.com/analytics.js
h2
2722.5440000184
2727.9800000251
20630
50205
200
text/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-W4W5H3K&l=dataLayer
h2
2733.4560000454
2799.3160000187
32302
80383
200
application/javascript
Script
https://www.google-analytics.com/plugins/ua/linkid.js
h2
2814.6580000175
2818.0540000321
1679
1569
200
text/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j96&aip=1&a=456170116&t=pageview&_s=1&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aGBACUAjBAAAAC~&jid=414638184&gjid=1097410815&cid=450140660.1651142913&tid=UA-41740027-11&_gid=1137259430.1651142913&_r=1&gtm=2wg4p0PB72WQ3&z=1647115843
h2
2906.0730000492
2909.6870000358
607
2
200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j96&aip=1&a=456170116&t=pageview&_s=1&dl=https%3A%2F%2Fsnap.com%2Fen-US&ul=en-us&de=UTF-8&dt=Snap%20Inc.&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aGDACUAjBAAAAC~&jid=&gjid=&cid=450140660.1651142913&tid=UA-41740027-11&_gid=1137259430.1651142913&gtm=2wg4p0PB72WQ3&cd11=GA%20Pageview&z=538095095
h2
2913.8820000226
2917.489000014
597
35
200
image/gif
Image
https://csp-central.appspot.com/report_csp
2921.0940000485
2924.1540000075
0
0
-1
Other
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-41740027-11&cid=450140660.1651142913&jid=414638184&gjid=1097410815&_gid=1137259430.1651142913&_u=aGBACUAiBAAAAC~&z=1907846480
2921.5930000064
2921.6909999959
0
0
-1
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
783.912
7.522
881.794
6.83
888.645
15.743
929.961
49.619
1202.967
1080.94
2283.982
20.199
2304.755
80.814
2385.586
24.539
2414.36
65.128
2487.982
95.644
2583.647
7.37
2591.285
14.688
2607.921
84.728
2729.843
55.309
2787.373
32.253
2825.024
54.762
2888.274
20.727
2910.945
6.48
2918.224
75.99
3229.624
49.951
3297.823
13.211
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 2.4 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 4.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.9 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 2.6 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 450 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Snap.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
2875
780

Metrics

Time to Interactive — 10.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 3,010 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 2,160 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused JavaScript — Potential savings of 210 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
504593
193415
https://www.googletagmanager.com/gtm.js?id=GTM-W4W5H3K&l=dataLayer
32302
21981
Efficiently encode images — Potential savings of 1,986 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1433937
930976
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1174743
736152
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509283
327617
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
250668
38732
Serve images in next-gen formats — Potential savings of 2,749 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1433937
1235411.95
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1174743
995752.05
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509283
433160.9
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
250668
150841.6
Avoid multiple page redirects — Potential savings of 1,290 ms
Redirects can cause additional delays before the page can begin loading. Snap.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://snap.com/
630
https://snap.com/
480
https://snap.com/en-US/
180
https://snap.com/en-US
0
Avoid enormous network payloads — Total size was 21,587 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://images.ctfassets.net/kp51zybwznx4/4FJIGxaGE49oS1FZxhzcgz/84a8cd82d206a5a7368f658d5c7e31b2/Snap_Submenu-Image_Option-3.png
13371172
https://images.ctfassets.net/kp51zybwznx4/4benfiTpduypvxiJALwxfh/f028dc70bfeb6c9d4d5ff13e0367c086/03-OYS_Snapchatcom_Thumb_1920x1371.png
4462481
https://images.ctfassets.net/kp51zybwznx4/2ufq3PvXYmZ6TuSWF9Ox3t/5b270a758225b98ea418763291be88b8/global_nav_image_2.jpg
1434431
https://images.ctfassets.net/kp51zybwznx4/3kj4Dpy6tPRRSSoRK9DnXD/374602e27204222551b20dce5f8ee0e0/SnapAR-GlobalNavigation-Hero.jpg
1175236
https://images.ctfassets.net/kp51zybwznx4/7IauhbbGJffxUBxTdPp6B9/5fe6bfe0248190b5766765c9fff3d795/Kinney_WEB_I_GTM_Desktop_Video0507FINAL-000-239-000.jpg
509775
https://snap.com/vendors~main.c64f201c498a586de39a.js
504593
https://images.ctfassets.net/kp51zybwznx4/4KqdvW49SUXSV2c7nFh9wA/50bf679ee246c2d3f42c227451451222/SnapForDevsWebHeroImage_Option2_1000heads_2021-11-02.jpg
251160
https://images.ctfassets.net/kp51zybwznx4/BFmXVWx7J4c4MrhE0zLAQ/ffe818de7c6f8ddfc1c05293790c9fb7/Snap_Inc_On_Yellow_1920x1370__1_.png
67666
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
53063
https://snap.com/fonts/Graphik-Semibold.woff2
42719
Serve static assets with an efficient cache policy — 9 resources found
Snap.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://snap.com/vendors~main.c64f201c498a586de39a.js
3600000
504593
https://snap.com/fonts/Graphik-Semibold.woff2
3600000
42719
https://snap.com/fonts/Graphik-Regular.woff2
3600000
38392
https://snap.com/fonts/Graphik-Medium.woff2
3600000
37356
https://snap.com/main.c1985bc064aa9e9f2e82.js
3600000
34813
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/Snapchat-Icons.ttf?f28g2m
3600000
21182
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/snapchaticons.font.css
3600000
2875
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1679
https://www.google-analytics.com/analytics.js
7200000
20630
Reduce JavaScript execution time — 5.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://snap.com/main.c1985bc064aa9e9f2e82.js
3703.012
3395.14
9.68
Unattributable
1885.276
753.14
0.792
https://snap.com/en-US
797.504
17.3
7.324
https://www.googletagmanager.com/gtm.js?id=GTM-PB72WQ3
589.024
569.556
12.408
https://snap.com/vendors~main.c64f201c498a586de39a.js
587.64
130.248
286.244
https://www.google-analytics.com/plugins/ua/linkid.js
313.096
310.672
0.552
https://www.google-analytics.com/analytics.js
83.316
75.876
4.912
Minimize main-thread work — 8.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
5280.48
Other
1593.356
Style & Layout
412.264
Script Parsing & Compilation
327.8
Garbage Collection
320.06
Rendering
42.628
Parse HTML & CSS
27.18
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://snap.com/fonts/Graphik-Regular.woff2
103.82899997057
https://snap.com/fonts/Graphik-Semibold.woff2
7.1289999759756
https://snap.com/fonts/Graphik-Medium.woff2
173.57600003015
https://ads-interfaces.sc-cdn.net/snapnet-cdn/fonts/snapchat-icons/Snapchat-Icons.ttf?f28g2m
69.133999990299
Reduce the impact of third-party code — Third-party code blocked the main thread for 670 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
85365
397.544
23513
272.28
881
0
0
0
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://images.ctfassets.net/gqgsr8avay9x/xXXimzBkZWvhZHrTrQShJ/e4e196fa45c5d0154ea4b6d5f6ed2f26/download__2_.svg
First Contentful Paint (3G) — 4650 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
60

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of snap.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Snap.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that snap.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Missing base-uri allows injected <base> tags to set the base URL for all relative URLs (e.g. scripts) to an attacker controlled domain. Consider setting base-uri to 'none' or 'self'.
base-uri
High
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
Consider adding 'unsafe-inline' (ignored by browsers supporting nonces/hashes) to be backward compatible with older browsers.
script-src
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Lo-Dash
4.17.20
core-js
core-js-global@3.1.3; core-js-global@3.1.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://snap.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
High

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Refused to connect to 'https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-41740027-11&cid=450140660.1651142913&jid=414638184&gjid=1097410815&_gid=1137259430.1651142913&_u=aGBACUAiBAAAAC~&z=1907846480' because it violates the following Content Security Policy directive: "connect-src 'self' https://sentry.sc-prod.net https://graphql.contentful.com https://cdn.contentful.com https://preview.contentful.com https://www.snap.com https://www.snapchat.com https://www.google-analytics.com https://gcp.api.snapchat.com https://workday-dot-it-services-prod.appspot.com".
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://snap.com/vendors~main.c64f201c498a586de39a.js
Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.
Issue type
Content security policy
85

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for snap.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Mobile Friendly

Document doesn't use legible font sizes — 59.64% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
#cookiePopupContainer .cookie-text
40.36%
10px
59.64%
≥ 12px

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of snap.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of snap.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 216.239.34.21
Continent: North America
Country: United States
United States Flag
Region: Nebraska
City: Omaha
Longitude: -96.0546
Latitude: 41.2949
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: No
Name: Domain Administrator
Organization: DNStination Inc.
Country: US
City: San Francisco
State: CA
Post Code: 94118
Email: admin@dnstinations.com
Phone: +1.4155319335
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 172.64.148.104
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 80/100
WOT Child Safety: 83/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.snap.com
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 17th August, 2021
Valid To: 17th August, 2022
Subject: CN = www.snap.com
O = Snap Inc.
L = Santa Monica
S = US
Hash: 7f97236d
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 11371601951042086423250454801492204312
Serial Number (Hex): 088E174357B4329A9FFB5FFF8537DB18
Valid From: 17th August, 2024
Valid To: 17th August, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Aug 17 21:17:59.219 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:0D:C2:04:F7:2D:8A:AC:11:CE:E4:66:AE:
A7:80:29:40:3F:03:D9:05:61:5C:69:17:F0:5F:B8:D6:
A5:71:E6:A5:02:20:77:97:A4:53:F9:7D:B2:F2:73:52:
8B:FA:3A:E3:A7:26:EF:A5:8E:F1:2F:87:BA:B7:8F:8F:
B6:11:DD:37:F3:97
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Aug 17 21:17:59.248 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:8A:C8:9D:F4:8B:F1:96:65:31:03:6D:
0F:E0:84:59:86:53:3E:9E:31:62:C4:B2:2B:20:14:B8:
E2:C0:41:E6:58:02:20:61:E8:1B:B9:BC:B2:1B:23:A8:
C1:DE:F8:B2:C9:CB:A6:3A:1A:B2:CF:5A:44:E7:31:36:
74:3E:B2:22:E6:AE:B3
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Aug 17 21:17:59.185 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:FF:0F:AA:34:37:BA:02:80:D6:57:9A:
0D:A0:7D:07:D4:C6:89:95:D7:CA:16:6B:AB:CE:2A:9C:
FE:31:65:3A:FC:02:21:00:83:21:B2:92:57:1E:F9:C0:
8F:D4:0C:CE:84:15:94:CE:90:1E:EA:55:4C:10:ED:5A:
41:4B:E2:A8:C3:5C:3C:33
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:snap.com
DNS:www.snap.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
snap.com. 216.239.32.21 IN 300
snap.com. 216.239.36.21 IN 300
snap.com. 216.239.34.21 IN 300
snap.com. 216.239.38.21 IN 300

NS Records

Host Nameserver Class TTL
snap.com. ns-1472.awsdns-56.org. IN 21600
snap.com. ns-1681.awsdns-18.co.uk. IN 21600
snap.com. ns-441.awsdns-55.com. IN 21600
snap.com. ns-863.awsdns-43.net. IN 21600

AAAA Records

IP Address Class TTL
2001:4860:4802:38::15 IN 300
2001:4860:4802:36::15 IN 300
2001:4860:4802:32::15 IN 300
2001:4860:4802:34::15 IN 300

MX Records

Priority Host Server Class TTL
1 snap.com. aspmx.l.google.com. IN 300
10 snap.com. aspmx2.googlemail.com. IN 300
10 snap.com. aspmx3.googlemail.com. IN 300
5 snap.com. alt1.aspmx.l.google.com. IN 300
5 snap.com. alt2.aspmx.l.google.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
snap.com. ns-1681.awsdns-18.co.uk. awsdns-hostmaster.amazon.com. 900

TXT Records

Host Value Class TTL
snap.com. MS=F19FE092FCBD58C19A3EB49E41F5FBC6C34AD010 IN 300
snap.com. MS=ms43386075 IN 300
snap.com. adobe-idp-site-verification=1b7089e1333b1302c4f425ff60baae967ac377d76fb6aa7bb61c9f0282fd664d IN 300
snap.com. apple-domain-verification=z0ZiJ8oPQdCG7sNB IN 300
snap.com. docusign=802eeaa9-c5d2-42bd-98dc-e42cf6ad7a1d IN 300
snap.com. dropbox-domain-verification=9qj8jzvk1dgv IN 300
snap.com. fng92q54lx2p79xwcpbm7kkb3j9dzr1y IN 300
snap.com. miro-verification=b341b9dfb098865b7517b6c662e94e5538603be4 IN 300
snap.com. v=spf1 IN 300

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Cache-Control: no-store, no-cache, must-revalidate, max-age=0
Content-Type: text/html; charset=UTF-8
Date: 4th September, 2020
Server: Google Frontend
Expires: 4th September, 2020
Content-Security-Policy: default-src 'self'; media-src 'self' https://storage.googleapis.com/; img-src 'self' data
Accept-Ranges: bytes
Strict-Transport-Security: max-age=31536000; includeSubdomains; preload
Last-Modified: 1st September, 2020
Set-Cookie: *
X-Cloud-Trace-Context: 5bd469b7d5ddc5647de7de3c9c531e1f
Content-Length: 0

Whois Lookup

Created: 20th February, 1997
Changed: 19th December, 2018
Expires: 21st February, 2023
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
serverUpdateProhibited
serverTransferProhibited
serverDeleteProhibited
Nameservers: ns-1472.awsdns-56.org
ns-1681.awsdns-18.co.uk
ns-441.awsdns-55.com
ns-863.awsdns-43.net
Owner Name: Domain Administrator
Owner Organization: DNStination Inc.
Owner Street: 3450 Sacramento Street, Suite 405
Owner Post Code: 94118
Owner City: San Francisco
Owner State: CA
Owner Country: US
Owner Phone: +1.4155319335
Owner Email: admin@dnstinations.com
Admin Name: Domain Administrator
Admin Organization: DNStination Inc.
Admin Street: 3450 Sacramento Street, Suite 405
Admin Post Code: 94118
Admin City: San Francisco
Admin State: CA
Admin Country: US
Admin Phone: +1.4155319335
Admin Email: admin@dnstinations.com
Tech Name: Domain Administrator
Tech Organization: DNStination Inc.
Tech Street: 3450 Sacramento Street, Suite 405
Tech Post Code: 94118
Tech City: San Francisco
Tech State: CA
Tech Country: US
Tech Phone: +1.4155319335
Tech Email: admin@dnstinations.com
Full Whois: Domain Name: snap.com
Registry Domain ID: 721153_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2018-12-19T14:21:45+0000
Creation Date: 1997-02-20T05:00:00+0000
Registrar Registration Expiration Date: 2023-02-21T05:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: DNStination Inc.
Registrant Street: 3450 Sacramento Street, Suite 405
Registrant City: San Francisco
Registrant State/Province: CA
Registrant Postal Code: 94118
Registrant Country: US
Registrant Phone: +1.4155319335
Registrant Phone Ext:
Registrant Fax: +1.4155319336
Registrant Fax Ext:
Registrant Email: admin@dnstinations.com
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: DNStination Inc.
Admin Street: 3450 Sacramento Street, Suite 405
Admin City: San Francisco
Admin State/Province: CA
Admin Postal Code: 94118
Admin Country: US
Admin Phone: +1.4155319335
Admin Phone Ext:
Admin Fax: +1.4155319336
Admin Fax Ext:
Admin Email: admin@dnstinations.com
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: DNStination Inc.
Tech Street: 3450 Sacramento Street, Suite 405
Tech City: San Francisco
Tech State/Province: CA
Tech Postal Code: 94118
Tech Country: US
Tech Phone: +1.4155319335
Tech Phone Ext:
Tech Fax: +1.4155319336
Tech Fax Ext:
Tech Email: admin@dnstinations.com
Name Server: ns-863.awsdns-43.net
Name Server: ns-1681.awsdns-18.co.uk
Name Server: ns-441.awsdns-55.com
Name Server: ns-1472.awsdns-56.org
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-04-28T10:48:06+0000 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
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robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
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The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
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By submitting a WHOIS query, you agree that you will use this data only for
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or facsimile of mass, unsolicited, commercial advertising, or spam; or
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data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

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Nameservers

Name IP Address
ns-1472.awsdns-56.org 205.251.197.192
ns-1681.awsdns-18.co.uk 205.251.198.145
ns-441.awsdns-55.com 205.251.193.185
ns-863.awsdns-43.net 205.251.195.95
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